With billions of users, social media is big business. If you’re struggling for followers or stuck on what to post, read on. We’ve got some handy tips on how to give your social media a boost.
Produce Valuable Content
Spend time creating fresh, quality content as this will have a higher chance of being liked and shared. Social media Marketing isn’t just about promoting your business. Have fun with it too. Experiment and take risks to see what posts receive the best engagement. The most shared content is funny or inspirational, so it’s time to brush up on your meme-making skills!
Jump on What’s Trending
Keep on top of the latest trends and current issues that everyone is talking about. You want to piggyback off whatever already has a buzz around it. That TikTok song stuck in everyone’s head or the latest celeb scandal. Take a look at the top trending hashtags on Twitter or use TikTok’s Discover tab to search #trendalert and find out what’s popular. All small businesses can take help from social media campaigns
Regular Posting
An inactive social media channel reflects badly on a brand and can make potential followers wary. Posting often will keep you in the mind of your customers.
Embraces News
Your company will fall behind if you don’t know what the hot new feature on Instagram is or how to duet on TikTok. Stay savvy, be brave and become an early adopter of what’s new.
Giveaway Time
Creating a competition is a great way to increase your follower numbers. Ask readers to follow for entry, tag their friends or enter via one of your other platforms. Try interactive contests; everything from caption ideas to user-generated content. Then sit back and watch your follower numbers fly.
Engage with Followers
Interact with your customers. If they post photos of your product or shout about your great service, then share it. Make sure to respond to DMs quickly too, in order to improve brand loyalty.
Don’t Act like Faceless Company
People enjoy having fun on social media, so join in! It gives you a chance to show off a softer side of the business. Is your office having a bring-your-pet-to-work day? Share photos and let your followers get to know your brand’s personality better.
Plan a Head
It pays to have a content bank, so you’re not left scrambling for ideas. It’ll prevent you from being repetitive or posting lack-lustre last-minute content. Use a social media calendar to schedule and automate posts.
Play Long Game
Don’t take the easy way out and buy followers. Organic growth is much better. Follow accounts related to your industry and they’ll hopefully follow you back.
Anything you can do..
Keep an eye on your competitors. What are they doing well? How do you stack up against them?
Use Engagement prompt
Invite your followers to respond by asking them questions, sparking conversations or creating ‘This or That’ polls. If your followers feel involved, you’ll build up a sense of community.
Go Live
Live streaming is a great way to connect with your customers, answer their questions and showcase what’s new in your business. If your posts are funny or engaging enough, you might even reach the holy grail of viral content! So go on, get those thinking caps on.
Giraffe Digital is one of the leading digital agencies offering social media marketing services in Milton Keynes and surroundings. Contact us to manage your social accounts and also read our 15 killer SEO tips here
