Giraffe Digital Launches New Website for Willen Hospice

Last week, we officially launched the new website for local Milton Keynes charity and valued client, Willen Hospice.

Willen Hospice is a fantastic charity that provides expert compassionate care to adults in the local MK community who are affected by life-limiting illness.

At the beginning of the year, the charity identified the need for a new website to evolve with their requirements to cater to multiple different audiences, including patients, families, healthcare staff and local supporters.

As a web agency in Milton Keynes, we worked with the internal marketing team at Willen Hospice to develop a brand new website with a fresh look and feel, providing a seamless and tailored user journey with individual users in mind. The new website looked to provide a digital hub to connect all audiences with the information they need, when they need it, at the click of a button.

The project included complex and custom-built website functionality, including a bespoke lottery function, plus a complete overhaul of content across the site.

Lee Houselander, Head of Web Development at Giraffe Digital, says: “As the web agency behind this important project, we aimed to create a platform that captures the essence of the compassionate care and vital work they do at the hospice. Due to the personal nature of hospice care, the focus was very much on telling the stories of patients and their families. We also wanted to raise awareness of their brand and highlight the positive impact of their work, while creating the best experience for their diverse audience. Our goal was to inspire support and strengthen the connection between the hospice and its end users – from NHS staff through to individual patients.”

He continues: “We’re proud of what we created, in partnership with Rachael and the rest of the team at Willen Hospice. It was a real passion project for us and we enjoyed collaborating on such a purpose-driven initiative.”

Rachael Withe, Head of Marketing and Communications at Willen Hospice, says: “The team at Red Giraffe are a pleasure to work with. They took a large, complex website and transformed it into something much more fitting with our brand and engaging for our users. Nothing was too much of an ask and the team are skilled and passionate about what they do. We’re looking forward to developing our digital presence further with their expert support.

The relationship with Willen Hospice continues, as we support the team with their digital marketing requirements, including ongoing web support, hosting and maintenance, plus support with email marketing and PPC advertising.

The new Willen Hospice website is now live.