Achieving National Top 5 Rankings for POP Display Keywords
Client Overview
Impulse Pop is a leading manufacturer of point-of-purchase (POP) displays, offering innovative and customised display solutions for retail environments. Operating in a competitive national market, Impulse Pop sought to enhance their online visibility and establish themselves as a trusted authority in the industry. They partnered with Giraffe Digital to implement a comprehensive SEO strategy that delivered outstanding results.
The Challenges
Impulse Pop faced several challenges when they approached us:
- Limited National Visibility
Despite offering high-quality products, they struggled to rank on the first page for competitive national keywords such as “point of purchase display” and “POP display stand manufacturer.” - Highly Competitive Market
Competing against well-established brands with significant domain authority required a strategic, tailored approach. - Content Gaps
Their website lacked sufficient optimised content to target high-value, industry-specific keywords effectively.
The Results
Our strategy delivered exceptional results for Impulse Pop:
- Top 5 National Rankings
Achieved top five positions for critical keywords, including “point of purchase display,” “POP display,” and “POP display stand manufacturer.” - Increased Organic Traffic
Organic traffic grew by 200%, driving a steady stream of qualified leads. - Boosted Conversions
The optimised content and improved visibility led to a 50% increase in enquiries for their POP display solutions. - Industry Authority
Impulse Pop is now recognised as a leading name in the national POP display market, solidifying their position as a trusted partner for retailers.
