It’s a great day at Giraffe HQ, as we announce our official B Corporation (B Corp™) certification, by B Labs UK. This achievement marks our commitment to driving positive, meaningful change for our local and business community.
As the only digital agency in Milton Keynes to gain B Corp™ certification, this huge achievement reflects our ethos, which is to create great marketing that has a positive impact on people and the planet. B Corp™ accreditation is the latest in our instalment towards achieving a more sustainable and equitable society, in addition to the work we already do around sustainability.
Joining the B Corp Movement
We’re excited to join a growing global movement of companies and digital agencies redefining success by achieving high standards of social and environmental performance, centred around transparency and accountability. The B Corp™ certification, awarded by non-profit B Lab, is the gold standard certification for recognising our dedication to meeting rigorous standards in all aspects of our operations.
As an agency, we underwent an extensive assessment process, surpassing the 80-point benchmark and demonstrating our commitment to responsible practices. The areas evaluated include Governance, Workers, Community, Environment and Customers. Within these five categories, we demonstrated through measurable data how we address energy efficiency operations, reduced carbon emissions, waste reduction, diversity and inclusion, community involvement, and ethical business practices.
A People and Planet First Agency
Joe Gilbert, Director at Giraffe Digital, says: “After months of hard work, we are thrilled to become the first B Corp certified digital agency in Milton Keynes. This milestone is significant for us. We have always taken environmental and social responsibility seriously and it’s deeply embedded in our values as an agency.”
He continues: “Giraffe is a ‘people and planet before profit’ agency and will always prioritise our customers, staff and wider community before anything else. This ethos runs at the core of our agency culture, from daily company operations right through to our supply chain. A very proud achievement for Giraffe and we’re excited to join such an important movement.”
By becoming a B Corp™, our digital agency joins a community of over 7,000 businesses globally, including well-known brands with strong social and environmental values. We proudly join top change-maker businesses, such as Ben & Jerry’s, Ecologi, The Body Shop, Gousto, the Jamie Oliver Group, Ella’s Kitchen, Innocent Drinks and The Guardian Media Group, to name a few.
Changing the Digital Marketing Industry
This certification signals a significant step for Giraffe and the digital marketing industry as a whole. It highlights our agency’s commitment to greater transparency and accountability while using the power of marketing for a positive impact. We are excited to be part of this global movement and contribute to a future where businesses are a force for good driving much needed change for society.
About B Lab:
B Lab is a non-profit organisation transforming the economy to benefit all people, communities, and the planet. They create standards, policies, and tools for businesses, and certify companies known as B Corps who are leading the way.
