“Design is clearly the most important” my graphic designer says. “If it doesn’t look amazing, no one will be impressed with the website and they’ll leave.”
“Well there’s no point having a beautiful website if the content sucks” says our marketing manager, “a great website should entice and engage, build trust, and inspire potential customers.”
“Come on guys, clearly the functionality is the most important!” says our developer. “What use is a pretty, well-written website if it’s always breaking? Nothing puts users off quicker than a broken site!”
UX Designer
“No no no, the most important aspect is the experience” says our Milton keynes web designer, “none of those things matter if users don’t know how to buy from you, where to contact you, or which action you need to take. Having a great user experience is the key to a successful website!”
As my team sat and squabbled it out amongst themselves, I sat back and thought about my days studying architecture during my undergrad degree. Websites are like buildings in a lot of ways; a space that humans interact with which should look good, well built, and feel inviting.
Interior Web Design
As 2 out of 3 of the little pigs learned, it’s no good having a house that looks pretty if it falls over in the first bit of strong wind. But as any estate agent will tell you, a house that looks aesthetically pleasing is always more likely to sell than one which is grotty and run-down on the outside.
The interior web design in uk is also crucial – are we talking crisp white walls or shabby old wallpaper? And finally, how that space makes you feel is of critical importance – a space should be inviting, and make you feel calm, safe and tranquil. A poorly designed space can make you feel stressed, uneasy, or claustrophobic.
Stylish Website Design
Websites are exactly the same. Stylish aesthetics and attention to detail portray a message about your brand; if your website is slick, modern and pixel perfect, it builds trust and sends a message that “we don’t do things by halves – our brand takes no shortcuts and we don’t make mistakes.”
Well written content should sell without being salesy, build trust, and tell a story. It should encourage users to get in touch with you rather than a competitor, and make them feel safe and relieved they’ve found you.
Responsive Web Design
The website must work perfectly, on any device. It doesn’t matter how good your site looks and how well it reads if no one can access it to see it properly. And a poorly build website will get you penalized on Google.
And finally, the User Experience (UX) has to be top notch. You want to portray a message that doing business with you is easy. Your website needs clear calls to action, visible enquiry forms, and have a well-thought-out journey.
Think about it, a physical shop has signs that direct you around the store, tills so you can easily go and purchase your item, and displays that draw your attention. Do you think if you took away the signs and hid the tills, you’d see a big drop in sales? Most likely. It’s the same for your online store.
Here at Giraffe digital SEO Marketing agency, we’ve come up with the APEX approach to building websites, which ensures all four pillars of web design are covered.
This stands for:
Aesthetics: starting with a mood board and art direction strategy, our team will come up with a design that looks slick, modern and clean, as well as reflecting your unique brand look and feel.
Population: once we’ve agreed an overall look and feel for your new website, we come up with a plan to populate it with great content in order to build trust and boost engagement. Our team will work with you to create engaging content to really showcase your brand, such as video production to show the human side of the company, high-resolution photography, bespoke iconography, illustrations, case studies, reviews, and of course the written copy.
Engineering – Having identified what’s going on the website, we then look at the technology stack needed to bring it all to life. We’re exploring things like which CMS to use, the technical capabilities and capacity of your in-house teams, which functions are needed on the website, and which future integrations are planned. All of these considerations will allow our team to devise a technological solution bespoke to your needs.
Finally the User Experience, or UX (I know this should start with a U, but ‘APEU’ doesn’t have the same ring to it!) We want to plan out the user journey so that it’s clear and obvious what you do and how you do it. This includes things like primary and secondary call-to-actions, well placed contact forms, well placed testimonials, online booking forms, and appropriate ‘buy now’ buttons.
This method of designing a website in Milton keynes ensures all of the key areas are covered, and helps our clients create a website engineered for success. As you can see, there’s so much more which goes into web design than simply picking out a template and filling it with copy.
Based in MK’s web design agency, Red Giraffe are one of the UK’s top-rated web design agencies. If you’d like our help creating a top-tier website, contact us today to arrange a free consultation.
