Consistently Generating 50 Leads Per Month with a 7% Conversion Rate
Client Overview
Moorgate Finance is a leading financial services provider specialising in tailored funding solutions for businesses. To grow their customer base and maintain a steady flow of quality leads, Moorgate Finance partnered with Giraffe Digital to develop and manage a high-performing PPC campaign.
The Challenges
When Moorgate Finance approached us, they faced several key challenges:
- Lead Volume and Quality
They needed to increase the volume of leads while ensuring these leads were highly relevant to their services. - Competitive Industry
Operating in a competitive financial sector, they required a PPC strategy that could effectively target the right audience and drive meaningful engagement. - Efficient ROI
Maximising the return on ad spend (ROAS) was crucial to ensure the campaign’s long-term sustainability.
The Results
Our PPC strategy delivered remarkable outcomes for Moorgate Finance:
- Consistent Lead Generation
The campaign generated 50 qualified leads per month, exceeding the client’s expectations. - High Conversion Rate
Achieved an impressive 7% conversion rate, turning clicks into tangible business opportunities. - Improved ROI
Optimised ad spend to ensure maximum efficiency and value for every pound invested. - Sustained Growth
Established a reliable lead pipeline, supporting Moorgate Finance’s long-term business objectives.
Conclusion
This case study highlights the power of a well-executed PPC strategy in delivering consistent, measurable results. By combining detailed planning, precise targeting, and ongoing optimisation, Giraffe Digital helped Moorgate Finance establish a reliable and scalable lead generation system.
Looking to grow your business through PPC? Contact Giraffe Digital today to start your journey!
