Case Study: MW Accounting

mw accounting

Top 2 Organic Rankings and Consistent Lead Generation

Client Overview

MW Accounting, a professional accounting firm in Milton Keynes, offers tailored services to businesses and individuals, including bookkeeping, tax planning, and financial consultancy. Facing a competitive local market, MW Accounting partnered with Giraffe Digital to enhance their online presence through a strategic SEO and PPC campaign. The goal was to achieve top organic rankings for key accounting terms and generate consistent weekly leads to grow their client base.

The Challenges

MW Accounting faced several challenges:

  1. Low Organic Visibility
    Despite their excellent reputation, they were not ranking prominently for critical keywords such as “accountant Milton Keynes.”
  2. Competitive Local Market
    The accounting industry in Milton Keynes is saturated, making it difficult to stand out online.
  3. Limited Lead Generation
    Their existing website and marketing efforts were not driving consistent enquiries.

The Results

Our combined SEO and PPC efforts delivered outstanding results:

  1. Top 2 Organic Rankings
    MW Accounting achieved top two rankings for high-value keywords, including “accountant Milton Keynes.”

  2. Increased Website Traffic
    Organic traffic grew by 150%, with PPC campaigns generating immediate visibility and additional leads.

  3. Consistent Lead Generation
    The PPC campaign consistently delivered 3+ leads per week, helping MW Accounting grow their client base.

  4. Enhanced Local Presence
    MW Accounting is now a recognised and trusted name in Milton Keynes for accounting services, with a strong presence in both organic and paid search results.

Client Testimonial

“Giraffe Digital delivered exactly what we needed: more visibility, more leads, and more clients. The combination of their SEO and PPC strategies has transformed our online presence and brought us consistent business. We couldn’t be happier with the results.” – Matt Wadsworth, MW Accounting

Conclusion

This case study highlights how a dual-focused strategy of SEO and PPC can deliver both immediate and long-term results. By achieving top organic rankings and running a cost-effective PPC campaign, Giraffe Digital helped MW Accounting achieve consistent lead generation and establish themselves as a top choice for accounting services in Milton Keynes.

Looking to grow your business? Contact Giraffe Digital today to discuss your SEO and PPC goals!

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