When partnering with clients to deliver SEO results, we always follow E-E-A-T to ensure their campaigns correlate with the latest Google algorithms. In our latest blog, we explore what the E-E-A-T framework is, why it’s important and how you can demonstrate this in your brand and content.
What is the E-E-A-T framework in SEO?
E-E-A-T, which stands for Experience, Expertise, Authority, and Trust, is a set of criteria used to help various search engines like Google to understand the solidity, quality, and authenticity of content posted through SEO campaigns online.
E – “Experience”, refers to what level of first-hand experience the writer has in terms of the topic at hand. E – “Expertise”, refers to the degree of skills or ability possessed by the writer on the topic. A – “Authority”, helps us understand if readers can use the content created as a certified source of information in the industry. T – “Trust”, this metric measures the accuracy of the posted information regarding the topic at hand, simultaneously gaging an understanding of the quality and reliability of the content and website.
Why is E-E-A-T important in SEO?
The E-E-A-T framework is a very important factor for SEO, as it provides support to Google when assessing the quality of content, making sure that search results have precise, credible and authentic information. With the ongoing development of search algorithms, Google will prioritise content and information that displays levels of expertise (extensive knowledge and understanding), authority (authenticity and credibility), trust (validity and accuracy), and experience (real-world experience regarding the topic).
Having higher quality E-E-A-T content, enhances trust and confidence with users and search engines online, thus leading to improved rankings. By ensuring alignment with the E-E-A-T framework, websites can vastly strengthen key success factors including visibility, user satisfaction, and the long-term SEO performance.

How does EEAT help SEO agencies such as Red Giraffe?
E-E-A-T can help assist and strengthen an SEO agency near me in various aspects including results, performance, content quality, and much more.
Implementing an E-E-A-T management framework into SEO agencies can help ensure the right audiences will be targeted when publishing specific content, ultimately strengthening long term MK SEO results and performance. Additionally, utilising the E-E-A-T framework can help businesses gain a competitive advantage, which is beneficial in a highly dynamic market.
High-Performing SEO Agency in Milton Keynes
A strong performing SEO strategy can be advantageous for businesses. When aiming for high rankings, it is important to understand how tailored content is to your targeted audience, and its impact on results and performance. Following the E-E-A-T framework here can assist with creating high quality content, from experienced users with expertise in the topic area, gaining a level of authority through trustworthy and credible sources of information.
As a web design agency near Milton Keynes, we not only build websites that get results but also rank well in search engines through ongoing search engine optimisation, PPC and social media campaigns.
If you need help improving your website performance, find out more about our Red Giraffe digital marketing services.