SEO Case Study: Allan White Sports Cars

allan white sports car seo case study

01. Overview

Allan White Sports Cars are a specialist UK dealer of Morgan classic cars. However despite being a dealer in a relatively small niche, Allan White were still ranking on page 2 for the majority of their keyword phrases. 

02. The Solution

We ran an audit on the website and identified a number of technical issues which were holding the website back in the rankings. We first went through the website to correct the major critical errors which were getting the website penalised on Google. 

We then conducted further work on improving the site’s technical score, before making adjustments to the content, page structure and site load time. 

03. The Results

Having run the campaign for 6 months. we’re delighted to see the website jump to top position rankings across a broad range of keywords. 

morgan ranking

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