01. Overview
When Prestige Lawns approached us to work on their SEO, they had a reasonably good SEO presence in the Milton Keynes area. However, they wanted to expand outside Milton Keynes in order to grow their client base and reach more customers.
02. The Solution
Having first conducted an in-depth audit on the Prestige website, we then proceeded with technical fixes in-line with Google Search Console guidelines, in order to get the website prepped to be on a good footing for the wider SEO campaign.
Once the site was technically optimised, we then created a series of landing pages complete with unique content, in order to allow the website to be indexed and found across a multitude of locations and search terms.
Finally, we explored ways to improve expertise, authority and trust (E-A-T) across the website in order to gain domain authority with Google and help the site rank well for any future keyword phrases.
03. The Results
Introducing new locations to a website design will never yield quick results, however the speed at which additional areas have not only been indexed but achieved a page one ranking has been impressive. Prestige Lawns have achieved a page one ranking for many of their keyword phrases, and are already hitting position 1 and 2 results for some of their search terms. As their domain authority continues to improve with Google, we’re confident in seeing a continued upwards shift to the top spots across all their keywords.
