01. Overview
Taylors Surveyors wanted to expand their services to connect with customers on a national level, particularly focussing on the Help To Buy sector, lease extension london and block management london. They had struggled to improve their rankings due to the competitiveness of this industry.
In order to improve the rankings of Taylor Surveyors, we needed to deploy a three tiered approach aimed at improving domain authority and overall site rankings.
This approach would have a resounding impact across the whole website, allowing Taylors to both improve their rankings for their chosen keyword phrases like help to buy calculator, lease extension as well as benefitting from improved visibility across all their services.
The three areas we looked at were:
- Technical: We ran a comprehensive site audit on the Taylors website, and went through the website to fix all errors and ensure every page was optimised in-line with Google Search Console guidelines.
- Content optimisation: We optimised the content, copy and imagery to ensure correct keyword density, appropriate use of ALT tags, and the right copy length across the pages. We also published regular key-worded blog content based around popular search topics and questions.
- E-A-T optimisation: as with most of our SEO campaigns, improving the E-A-T (expertise, authority and trust) of the website was crucial to the site’s success.
03. The Results
Following the gradual introduction of our search engine optimisation in last year, the Taylors website started to see a steady positive increase in rankings. Lots of their keywords help to buy valuation jump to page 1 by late 2020, and by quarter 2 of 2021 they were seeing significant shifts in their page rankings, and by October 2021, one year on from starting the campaign, Taylors held top positions across many of their keyword phrases on a national level.
